It may be location, location, location, but if you’re a seller, I say: disclose, disclose, disclose!
Disclose at the start, the full truth to the best of your knowledge and ability to find it. If a buyer will eventually discover something about your property, don’t keep it a secret. If you know about defects don’t hide them with a rug or fail to mention them. Be honest about your properties faults and don’t lie.
Be helpful to buyers and confirm facts. My standard practice is to provide a disclosure packet to interested buyers from the start. This can help start a conversation and it’s up front honesty. The packet may include recorded documents, property reports such as pest or home inspection, seller disclosures, surveys, topo maps, tax information, appraisal if available, list of additions/improvements and information about the property assets.
Tie up loose ends and resolve deal-killers. Take a look at your preliminary title report from the title company to be sure there aren’t items clouding your title. Or in the case where a property has been in the family for years and stories have been handed down about certain rights or easements on the property such as right for dividing, mineral rights etc, be sure these are recorded and accurate. These items need to be taken care of before you start painting and landscaping for curb appeal.
Disclose what you don’t know and what you’re not sure of.
Don’t put the cherry on top of your property. Don’t over exaggerate your property’s virtues or minimize its problems.
Justify your asking price with honest evaluations of your property’s assets.
Your agent will use appraisals and comps to help you arrive at your asking price. That way a buyer can be shown the evidence for its fairness.